A name shoud be quick and easy to say, and easy spell too.ģ. It’s short and sweet Short is good, but it’s not just about character count - it's more to do with syllables. Can you think of a major brand that doesn’t have a. It gives your business credibility and authority, and it protects your brand name. If you’re trying to pick a great business name from a shortlist, or trying to come up with a name form scratch, you might find this checklist useful:ġ. There’s no guarantee, but if you have the time and budget, an agency is worth considering. A high quality name generator will provide inspiration, even if you don’t find exactly the right name.Ī naming agency can come up with ideas, do the research, and check for trademarks and domain availability. Get ideas from a friend, ideally someone creative who is good with words.Ī name generator is a great tool for kickstarting ideas. Two heads (or more) are better than oneīrainstorming on your own is OK, but it’s fun to share the challenge. Try combining these words to create original compound or portmanteau words, or play with spellings.ģ. Write lists of words and their synonyms that are relevant to your business and sector. Making a list of competitors will help you see what names work (and don’t work) in your marketplace – and help you avoid accidentally copying a competitor’s company name. Safe, generic sounding names aren’t catchy, memorable …or brandable.
‘Athena Consultancy Services’) – this will make your business forgettable, and invisible online. Be brave, don’t compromise Don’t just add words to a common name (e.g. An unusual or unconventional name will stand out and be remembered.
Be memorable, not safe Your name is usually the first thing a customer sees or hears, so don’t waste the opportunity. Many successful brands have names that hint at what they do, or send subtle messages about how they do it. Try to be evocative, not descriptive Don’t try to describe your business literally and accurately through your company name. To stand out and get found online, don’t use generic words in your name. If they all have traditional names, then go modern …or vice versa. Check the market Research your competitors to see what types of name they tend to go for, and consider doing the opposite.
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